Juli 1, 2018

Branding & Labeling

Store Brands

Store Brands an affordable business concept for retailers If we talk about store brands, most people think of supermarkets. Therefore, we use supermarkets to illustrate the concept of launching your own store brand. Every supermarket puts corporate brands in its shelves from suppliers and companies that are well-known by brand affine customers. Hence, a supermarket […]

April 6, 2018

Branding & Labeling

OEM & VAR

OEM & VAR companies require a tight cooperation OEM stands for Original Equipment Manufacturing, a company whose goods are purchased by a retail company. That retailer then sells the end product to consumers. That means, the retail company which purchased those items from the manufacturer (OEM company) adds values to the product itself in various […]