Store Brands
Store Brands an affordable business concept for retailers If we talk about store brands, most people think of supermarkets. Therefore, we use supermarkets to illustrate the concept of launching your own store brand. Every supermarket puts corporate brands in its shelves from suppliers and companies that are well-known by brand affine customers. Hence, a supermarket […]
Business Expansion
Business Expansion as major drive towards success Every company aims at success in order to make profit, unless you are a non-profit organisation. In general, a business starts somewhere, the so called „start-up“ or related to time „start-up stage“. Before even getting your business idea to the start-up stage it is crucial to determining criteria […]
e-Commerce Revolution
The e-Commerce Revolution Should you run an online-shop? A frequently asked question among retailers is, what type of distribution channel should they use to sell products and services online. If you intend to start your own e-commerce business you come up with the idea to launch your own e-commerce portal (online-shop) or to sell on […]
White Labeling
White Labeling a practice that eases your start-up stage Recently, we talked about OEM (Original Equipment Manufacturer) and VAR (Value Added Reseller). Today we would like to introduce the practice of white labeling. This practice among manufacturers and marketers is actually very common, you find white label products in every supermarket, even in your fridge. […]