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Juli 8, 2018

Pricing

10 Retail Pricing Strategies

10 Retail Pricing Strategies that increase profitability  There are many factors that influence the bottom line of your retail business, including the right price for your products that hit the maximization of your unit sales without sacrificing profit per unit. It’s crucial to understand your cost structure in order to choose the right pricing strategy, […]

Juli 1, 2018

Branding & Labeling

Store Brands

Store Brands an affordable business concept for retailers If we talk about store brands, most people think of supermarkets. Therefore, we use supermarkets to illustrate the concept of launching your own store brand. Every supermarket puts corporate brands in its shelves from suppliers and companies that are well-known by brand affine customers. Hence, a supermarket […]

Juni 15, 2018

Reputation & Image

Brand Reputation

Brand Reputation 7 ways to build brand reputation If you intend to launch your on brand in order to increase sales in business to customer e-commerce activities, brand reputation is something you should pay attention to. From the perspective of customers, your products and services should build brand reputation to attract potential customers. Hence a […]

Juni 6, 2018

Sales

Sales Growth

Sales Growth internal and external factors that affect sales of your product Every business whether it is a start-up or an established company makes efforts to expand sales volume as growth in sales is an important key to survive in the market. In general, companies achieve that by the introduction of new products, the promotion […]

Mai 31, 2018

e-Commerce

e-Commerce Revolution

The e-Commerce Revolution Should you run an online-shop? A frequently asked question among retailers is, what type of distribution channel should they use to sell products and services online. If you intend to start your own e-commerce business you come up with the idea to launch your own e-commerce portal (online-shop) or to sell on […]

Mai 26, 2018

Concepts

Opportunity Analysis

Opportunity Analysis the underestimated component of your business plan Every company and individual has opportunities lying in front of them. That means, individuals have opportunities like becoming finance analyst or sales manager. The process of choosing a profession and the variables that weigh for making that decision is the so called „opportunity analysis“. Companies use […]

Mai 24, 2018

Distribution

Developed Distribution Strategies

Developed Distribution Strategies as part of your value added services A long period of time it had been believed that • distribution, • warehousing • and supply chain management have insignificant impacts on business operations. Since globalization, digitalization has moved to a new era, more companies realize the importance of those three business processes. Today’s […]

Mai 19, 2018

Pricing

e-Commerce Pricing Strategies

e-Commerce Pricing Strategies 5 tips that help your online company Setting the right price is crucial if you launch your e-commerce business. How can you compete with online marketplaces like Amazon, eBay and Rakuten having highly competitive pricing tools that enable them setting prices dynamically? You will be able to compete but you need to […]

Mai 16, 2018

e-Commerce

e-Commerce Process

e-Commerce a multi-layered process e-Commerce refers to any business transaction that is conducted online. Online-shopping is the most popular e-commerce activity, defined as buying and selling goods via the internet on any device (e-commerce, m-commerce). There are different business transactions that belong to e-commerce such as: • Online-Shopping • Online-Auctions • Payment Gateways • Online-Ticketing […]

Mai 9, 2018

Marketplace

Rise of Marketplaces

The Rise of Marketplaces How does your retail business benefit from? 20 years ago the first online marketplace appeared, offering products to retailer. These days e-commerce giants like Amazon, eBay, and Rakuten focus on wide range of products – so called horizontal marketplaces, serving consumers. „Fortune“ published a stunning figure of Amazon’s market value – […]