10 Retail Pricing Strategies
10 Retail Pricing Strategies that increase profitability There are many factors that influence the bottom line of your retail business, including the right price for your products that hit the maximization of your unit sales without sacrificing profit per unit. It’s crucial to understand your cost structure in order to choose the right pricing strategy, […]
e-Commerce Revolution
The e-Commerce Revolution Should you run an online-shop? A frequently asked question among retailers is, what type of distribution channel should they use to sell products and services online. If you intend to start your own e-commerce business you come up with the idea to launch your own e-commerce portal (online-shop) or to sell on […]
e-Commerce Pricing Strategies
e-Commerce Pricing Strategies 5 tips that help your online company Setting the right price is crucial if you launch your e-commerce business. How can you compete with online marketplaces like Amazon, eBay and Rakuten having highly competitive pricing tools that enable them setting prices dynamically? You will be able to compete but you need to […]
e-Commerce Process
e-Commerce a multi-layered process e-Commerce refers to any business transaction that is conducted online. Online-shopping is the most popular e-commerce activity, defined as buying and selling goods via the internet on any device (e-commerce, m-commerce). There are different business transactions that belong to e-commerce such as: • Online-Shopping • Online-Auctions • Payment Gateways • Online-Ticketing […]
Rise of Marketplaces
The Rise of Marketplaces How does your retail business benefit from? 20 years ago the first online marketplace appeared, offering products to retailer. These days e-commerce giants like Amazon, eBay, and Rakuten focus on wide range of products – so called horizontal marketplaces, serving consumers. „Fortune“ published a stunning figure of Amazon’s market value – […]
Digital Culture Mindset
Digital Culture Mindset as pre-condition to determine success If we talk about the importance of digitalization for companies, we find three types of behavioural patterns: 1. Passive Implementation The global online market is a result of the implementation of digitalization and technology in business processes, a permanent evolution of the market itself. Companies of this […]