April 7, 2018

Branding & Labeling

White Labeling

White Labeling a practice that eases your start-up stage Recently, we talked about OEM (Original Equipment Manufacturer) and VAR (Value Added Reseller). Today we would like to introduce the practice of white labeling. This practice among manufacturers and marketers is actually very common, you find white label products in every supermarket, even in your fridge. […]

April 6, 2018

Branding & Labeling

OEM & VAR

OEM & VAR companies require a tight cooperation OEM stands for Original Equipment Manufacturing, a company whose goods are purchased by a retail company. That retailer then sells the end product to consumers. That means, the retail company which purchased those items from the manufacturer (OEM company) adds values to the product itself in various […]