10 Retail Pricing Strategies
10 Retail Pricing Strategies that increase profitability There are many factors that influence the bottom line of your retail business, including the right price for your products that hit the maximization of your unit sales without sacrificing profit per unit. It’s crucial to understand your cost structure in order to choose the right pricing strategy, […]
Store Brands
Store Brands an affordable business concept for retailers If we talk about store brands, most people think of supermarkets. Therefore, we use supermarkets to illustrate the concept of launching your own store brand. Every supermarket puts corporate brands in its shelves from suppliers and companies that are well-known by brand affine customers. Hence, a supermarket […]
Brand Reputation
Brand Reputation 7 ways to build brand reputation If you intend to launch your on brand in order to increase sales in business to customer e-commerce activities, brand reputation is something you should pay attention to. From the perspective of customers, your products and services should build brand reputation to attract potential customers. Hence a […]
Sales Growth
Sales Growth internal and external factors that affect sales of your product Every business whether it is a start-up or an established company makes efforts to expand sales volume as growth in sales is an important key to survive in the market. In general, companies achieve that by the introduction of new products, the promotion […]
e-Commerce Revolution
The e-Commerce Revolution Should you run an online-shop? A frequently asked question among retailers is, what type of distribution channel should they use to sell products and services online. If you intend to start your own e-commerce business you come up with the idea to launch your own e-commerce portal (online-shop) or to sell on […]
Developed Distribution Strategies
Developed Distribution Strategies as part of your value added services A long period of time it had been believed that • distribution, • warehousing • and supply chain management have insignificant impacts on business operations. Since globalization, digitalization has moved to a new era, more companies realize the importance of those three business processes. Today’s […]
e-Commerce Pricing Strategies
e-Commerce Pricing Strategies 5 tips that help your online company Setting the right price is crucial if you launch your e-commerce business. How can you compete with online marketplaces like Amazon, eBay and Rakuten having highly competitive pricing tools that enable them setting prices dynamically? You will be able to compete but you need to […]
Rise of Marketplaces
The Rise of Marketplaces How does your retail business benefit from? 20 years ago the first online marketplace appeared, offering products to retailer. These days e-commerce giants like Amazon, eBay, and Rakuten focus on wide range of products – so called horizontal marketplaces, serving consumers. „Fortune“ published a stunning figure of Amazon’s market value – […]
OEM & ODM Practice
The OEM & ODM Practice boost your retail business Traditional sourcing practices are outdated. Advanced technology, digitalization, and IT infrastructure empower especially retailers to engage in e-sourcing rather than playing a passive role within the supply chain. The shift affects all participants and everyone is challenged to respond by transforming operational processes. As result, you […]
E-Sourcing Process
The E-Sourcing Process an opportunity for retailers In our previous blog post we discussed the role of warehouses and showed that sourcing processes evolve within the supply chain. At that period of time suppliers needed to manage and maintain their stock in large warehouses and engaged directly to wholesalers only. Those traditional warehouses and the […]