Juli 1, 2018

Branding & Labeling

Store Brands

Store Brands an affordable business concept for retailers If we talk about store brands, most people think of supermarkets. Therefore, we use supermarkets to illustrate the concept of launching your own store brand. Every supermarket puts corporate brands in its shelves from suppliers and companies that are well-known by brand affine customers. Hence, a supermarket […]

Juni 15, 2018

Reputation & Image

Brand Reputation

Brand Reputation 7 ways to build brand reputation If you intend to launch your on brand in order to increase sales in business to customer e-commerce activities, brand reputation is something you should pay attention to. From the perspective of customers, your products and services should build brand reputation to attract potential customers. Hence a […]

Juni 10, 2018

Concepts

Business Expansion

Business Expansion as major drive towards success Every company aims at success in order to make profit, unless you are a non-profit organisation. In general, a business starts somewhere, the so called „start-up“ or related to time „start-up stage“. Before even getting your business idea to the start-up stage it is crucial to determining criteria […]

Mai 26, 2018

Concepts

Opportunity Analysis

Opportunity Analysis the underestimated component of your business plan Every company and individual has opportunities lying in front of them. That means, individuals have opportunities like becoming finance analyst or sales manager. The process of choosing a profession and the variables that weigh for making that decision is the so called „opportunity analysis“. Companies use […]