Store Brands
Store Brands an affordable business concept for retailers If we talk about store brands, most people think of supermarkets. Therefore, we use supermarkets to illustrate the concept of launching your own store brand. Every supermarket puts corporate brands in its shelves from suppliers and companies that are well-known by brand affine customers. Hence, a supermarket […]
Brand Reputation
Brand Reputation 7 ways to build brand reputation If you intend to launch your on brand in order to increase sales in business to customer e-commerce activities, brand reputation is something you should pay attention to. From the perspective of customers, your products and services should build brand reputation to attract potential customers. Hence a […]
Business Expansion
Business Expansion as major drive towards success Every company aims at success in order to make profit, unless you are a non-profit organisation. In general, a business starts somewhere, the so called „start-up“ or related to time „start-up stage“. Before even getting your business idea to the start-up stage it is crucial to determining criteria […]
Sales Growth
Sales Growth internal and external factors that affect sales of your product Every business whether it is a start-up or an established company makes efforts to expand sales volume as growth in sales is an important key to survive in the market. In general, companies achieve that by the introduction of new products, the promotion […]
e-Commerce Revolution
The e-Commerce Revolution Should you run an online-shop? A frequently asked question among retailers is, what type of distribution channel should they use to sell products and services online. If you intend to start your own e-commerce business you come up with the idea to launch your own e-commerce portal (online-shop) or to sell on […]
Opportunity Analysis
Opportunity Analysis the underestimated component of your business plan Every company and individual has opportunities lying in front of them. That means, individuals have opportunities like becoming finance analyst or sales manager. The process of choosing a profession and the variables that weigh for making that decision is the so called „opportunity analysis“. Companies use […]
Developed Distribution Strategies
Developed Distribution Strategies as part of your value added services A long period of time it had been believed that • distribution, • warehousing • and supply chain management have insignificant impacts on business operations. Since globalization, digitalization has moved to a new era, more companies realize the importance of those three business processes. Today’s […]
e-Commerce Pricing Strategies
e-Commerce Pricing Strategies 5 tips that help your online company Setting the right price is crucial if you launch your e-commerce business. How can you compete with online marketplaces like Amazon, eBay and Rakuten having highly competitive pricing tools that enable them setting prices dynamically? You will be able to compete but you need to […]
Enterprise Resource Planning
Enterprise Resource Planning How can ERP support your business operations? ERP is an acronym and stands for Enterprise Resource Planning that is a business process management software. It allows companies to use a system of integrated applications. Those applications manage your business and automate functions in the back office such as technology, services and human […]
E-Sourcing
E-Sourcing the approach to global markets E-sourcing is a type of procurement strategy enabling companies to connect, screen and shortlist suppliers. As result companies do not need to be present at the same location nor at the same time which improves efficiency tremendously. The definition of e-sourcing: “The sourcing process enabled with the appropriate web-enabled, […]