Store Brands
Store Brands an affordable business concept for retailers If we talk about store brands, most people think of supermarkets. Therefore, we use supermarkets to illustrate the concept of launching your own store brand. Every supermarket puts corporate brands in its shelves from suppliers and companies that are well-known by brand affine customers. Hence, a supermarket […]
Brand Reputation
Brand Reputation 7 ways to build brand reputation If you intend to launch your on brand in order to increase sales in business to customer e-commerce activities, brand reputation is something you should pay attention to. From the perspective of customers, your products and services should build brand reputation to attract potential customers. Hence a […]
e-Commerce Process
e-Commerce a multi-layered process e-Commerce refers to any business transaction that is conducted online. Online-shopping is the most popular e-commerce activity, defined as buying and selling goods via the internet on any device (e-commerce, m-commerce). There are different business transactions that belong to e-commerce such as: • Online-Shopping • Online-Auctions • Payment Gateways • Online-Ticketing […]
Rise of Marketplaces
The Rise of Marketplaces How does your retail business benefit from? 20 years ago the first online marketplace appeared, offering products to retailer. These days e-commerce giants like Amazon, eBay, and Rakuten focus on wide range of products – so called horizontal marketplaces, serving consumers. „Fortune“ published a stunning figure of Amazon’s market value – […]
E-Sourcing
E-Sourcing the approach to global markets E-sourcing is a type of procurement strategy enabling companies to connect, screen and shortlist suppliers. As result companies do not need to be present at the same location nor at the same time which improves efficiency tremendously. The definition of e-sourcing: “The sourcing process enabled with the appropriate web-enabled, […]
Freight Consolidation
Freight Consolidation an opportunity in the procurement process The purpose of freight consolidation is to take various shipping arrangements a business engages in and pull them into one system which is conducted by third party logistics companies. Truck Load Shipments The costs of a truck per mile are always the same regardless of what is […]
Drop-Shipping
Drop-Shipping a distribution strategy for your e-commerce business Drop-shipping is a type of distribution strategy mainly used by small to medium sized companies, a retail fulfillment method where retailers do not store products themselves. If retailers sell products to end customers, they purchase it from the manufacturer directly or from distributors and let it ship […]
White Labeling
White Labeling a practice that eases your start-up stage Recently, we talked about OEM (Original Equipment Manufacturer) and VAR (Value Added Reseller). Today we would like to introduce the practice of white labeling. This practice among manufacturers and marketers is actually very common, you find white label products in every supermarket, even in your fridge. […]
Warehouse Evolution
The Warehouse Evolution a complex transformation that improves your operations Warehouses are static units of which role it is to match product availability to consumer demand. Hence, it focuses on facilitating the movement of goods in the supply chain from the supplier to the consumer while meeting the demand in timely and cost-effective manner. That’s […]