Brand Reputation
Brand Reputation 7 ways to build brand reputation If you intend to launch your on brand in order to increase sales in business to customer e-commerce activities, brand reputation is something you should pay attention to. From the perspective of customers, your products and services should build brand reputation to attract potential customers. Hence a […]
e-Commerce Revolution
The e-Commerce Revolution Should you run an online-shop? A frequently asked question among retailers is, what type of distribution channel should they use to sell products and services online. If you intend to start your own e-commerce business you come up with the idea to launch your own e-commerce portal (online-shop) or to sell on […]
Opportunity Analysis
Opportunity Analysis the underestimated component of your business plan Every company and individual has opportunities lying in front of them. That means, individuals have opportunities like becoming finance analyst or sales manager. The process of choosing a profession and the variables that weigh for making that decision is the so called „opportunity analysis“. Companies use […]
Rise of Marketplaces
The Rise of Marketplaces How does your retail business benefit from? 20 years ago the first online marketplace appeared, offering products to retailer. These days e-commerce giants like Amazon, eBay, and Rakuten focus on wide range of products – so called horizontal marketplaces, serving consumers. „Fortune“ published a stunning figure of Amazon’s market value – […]
E-Sourcing
E-Sourcing the approach to global markets E-sourcing is a type of procurement strategy enabling companies to connect, screen and shortlist suppliers. As result companies do not need to be present at the same location nor at the same time which improves efficiency tremendously. The definition of e-sourcing: “The sourcing process enabled with the appropriate web-enabled, […]