Brand Reputation
Brand Reputation 7 ways to build brand reputation If you intend to launch your on brand in order to increase sales in business to customer e-commerce activities, brand reputation is something you should pay attention to. From the perspective of customers, your products and services should build brand reputation to attract potential customers. Hence a […]
Business Expansion
Business Expansion as major drive towards success Every company aims at success in order to make profit, unless you are a non-profit organisation. In general, a business starts somewhere, the so called „start-up“ or related to time „start-up stage“. Before even getting your business idea to the start-up stage it is crucial to determining criteria […]
Sales Growth
Sales Growth internal and external factors that affect sales of your product Every business whether it is a start-up or an established company makes efforts to expand sales volume as growth in sales is an important key to survive in the market. In general, companies achieve that by the introduction of new products, the promotion […]
e-Commerce Revolution
The e-Commerce Revolution Should you run an online-shop? A frequently asked question among retailers is, what type of distribution channel should they use to sell products and services online. If you intend to start your own e-commerce business you come up with the idea to launch your own e-commerce portal (online-shop) or to sell on […]
e-Commerce Process
e-Commerce a multi-layered process e-Commerce refers to any business transaction that is conducted online. Online-shopping is the most popular e-commerce activity, defined as buying and selling goods via the internet on any device (e-commerce, m-commerce). There are different business transactions that belong to e-commerce such as: • Online-Shopping • Online-Auctions • Payment Gateways • Online-Ticketing […]
Rise of Marketplaces
The Rise of Marketplaces How does your retail business benefit from? 20 years ago the first online marketplace appeared, offering products to retailer. These days e-commerce giants like Amazon, eBay, and Rakuten focus on wide range of products – so called horizontal marketplaces, serving consumers. „Fortune“ published a stunning figure of Amazon’s market value – […]
Real Cost of Inventory
The Real Cost of Inventory What does dead inventory truly cost? We talked already about traditional warehouses that serve manufacturers and wholesalers. For a long time they had been seen as buffer within the supply chain and then have evolved to vital links of distribution centres, situated closer to end customers. But whether it’s traditional […]
Freight Consolidation
Freight Consolidation an opportunity in the procurement process The purpose of freight consolidation is to take various shipping arrangements a business engages in and pull them into one system which is conducted by third party logistics companies. Truck Load Shipments The costs of a truck per mile are always the same regardless of what is […]
Drop-Shipping
Drop-Shipping a distribution strategy for your e-commerce business Drop-shipping is a type of distribution strategy mainly used by small to medium sized companies, a retail fulfillment method where retailers do not store products themselves. If retailers sell products to end customers, they purchase it from the manufacturer directly or from distributors and let it ship […]
Digital Culture Mindset
Digital Culture Mindset as pre-condition to determine success If we talk about the importance of digitalization for companies, we find three types of behavioural patterns: 1. Passive Implementation The global online market is a result of the implementation of digitalization and technology in business processes, a permanent evolution of the market itself. Companies of this […]